12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign concept can significantly improve a brand’s appearance in the skill market. And the bright side is that it doesn’t always require an insane budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shake up those uninteresting, worn-out recruitment strategies that generally start with posting on job boards (boring).

When your talent group starts creating original, appealing campaign ideas that tie into and enhance your total recruitment method, you’ll quickly find how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing fun and employment engaging methods to attract great prospects to your brand and make a larger effect on candidates.

Examples include recruitment by means of a dating app, utilizing a mysterious code to break, hosting meet-ups, or employing the assistance of an immersive virtual trip.

– You can develop innovative concepts for your recruitment campaign by evaluating the concerns your skill group has now, researching how other business hook candidates, or conceptualizing brand-new ideas with your team.

– Three examples of organizations thinking outside the box consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own technicians, employment and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so keep reading).

– After launching your campaign, create skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to streamline and automate your hiring procedure.

What is a creative recruitment project?

Recruiters or skill acquisition teams that use original recruitment project concepts, such as games, crack-the-code tests, AI recruitment bots, or video content, link straight with the hearts and minds of their target market.

How do you know if your company is using imaginative ideas in your strategy?

Well, has the talent team been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same conventional tactics that everybody else utilizes, there’s no method your brand name will stand out in the crowd.

When companies communicate with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the qualified individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do companies think of imaginative recruitment projects?

It’s not too complex. Let’s walk through the actions for producing effective, original recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining top talent.

Step 2: Next, brainstorm ideas or techniques to get rid of those difficulties. Here are some suggestions:

– Get inspiration from other business already thinking out of the box.
– Put yourself in the shoes of your target market and believe of methods to interact with them in a design and tone that will appeal to them, such as an animated video.
– Connect to associates to gather ideas from a varied group.
– Consider what your company values highly in its existing employees.

Step 3: employment Bring all your ideas together and produce your recruitment project technique, including the channels you’ll utilize to publish it, such as social media and your careers website.

Step 4: Review your campaign cost and guarantee you have the budget plan you need, or change your strategy appropriately (keeping in the great stuff your target market likes).

Step 5: Launch your project and hope your job advert and other project elements get extensive nationwide, global, (or perhaps viral!) attention.

Do we need to contract out specialized elements of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every aspect of a creative project in-house. In that case, you may need to contract out specific parts to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew stole your cellphone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this new course, we have actually gathered some really innovative recruiting concepts below. Companies that created some initial or innovative attention grabbers to draw in excellent candidates.

12 imaginative and inspiring recruiting project examples

Let’s face it, numerous organizations need a recruitment procedure remodeling. Especially if they desire to attract young, certified prospects (and the company’s employer brand is as attracting them as a 1970s motion picture).

The following business (most of which you’ve most likely heard of) also required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior staff for white-collar workplaces.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most initial project idea was certainly their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the program’s season ending. It might not have featured at any huge worldwide advertising festival, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is becoming more hard.
Recruitment strategy: Using pop-culture references to draw in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is distinct because it uses the principles of excellent advertising or copywriting by attracting what is very important to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently extremely undervalued and is also experiencing a fast increase in need post-pandemic.
Recruitment strategy: Using emotional and aspirational messaging to attract individuals whose values align with the business’s function.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is typically very under-appreciated absolutely requires some extra imaginative juice. Home Instead chose to utilize the services of a professional firm for this project to revitalize their brand name and hook precisely the ideal kind of individuals.

The company developed exceptionally emotive recruiting videos for this specific niche industry, which 100% hit the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult job.
Recruitment technique: Using a significant technology trend to join the discussion and enhance their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original campaign run by the Swedish furniture maker IKEA. To draw in talent that considers of the box, they welcomed prospective prospects for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment method: Targeting jobless, underemployed, and aiming to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display screen ads, radio, and press coverage.
These guys are assisting to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has gained back 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes prospective newcomers aware of the huge variety of advantages offered with a career in hospitality and utilizes testimonials from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested attempting to attract 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another imaginative recruitment project that the software business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has assisted them satisfy their Australian and employment global consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help in reducing hiring predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment technique: Targeting a very specific skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another campaign that’s considering of package. After coming across an interesting market insight that “around 78% of British parents aged 45 and over wish to take on a brand-new difficulty once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this specific skill swimming pool.

Filling the crew scarcities with prospects who are over 45, whose kids have actually finally flown the nest, and who are now looking for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned global motor program and establishing the brand as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team incorporated AI into the vehicle’s pedestrian speech technology and vehicle connect system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment technique: Using an innovative, gamified technique to engage passive prospects & offering a free present.
Tactics: Skills test was marketed on social networks platforms

Our sister business, Toggl Track, wished to hire an SEO supervisor and idea of an enjoyable project that ‘d be a win-win scenario for all. We created a skills test challenge and promoted it across social networks, providing a totally free t-shirt to candidates who accomplished high ratings.

Reaching passive candidates while spreading the word about our brand name to other gifted employees worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s enormous skill acquisition project was produced by Nexus and assisted give the brand a much-needed facelift (because the seller may not have been leading of many prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment technique: Using a growing interest among young people in home renovation and crafting a compelling value proposition to set themselves apart from other companies.
Tactics: employment An exhibit, The Hall of Fail, that presents remodelling fails recreated as works of art, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year amidst remarkable labor scarcities, Lowe’s Canada was facing the huge challenge of attracting younger employees. Partnering with an imaginative firm, the brand name designed a recruitment project focusing on opportunities for development and learning within its network.

They have likewise found that 88% of Gen Z students desire to work for employers who offer them access to training and growth opportunities.

Training is a priority for us, so we make certain to use comprehensive training to everybody who joins our groups. Working in one of our shops is a terrific chance for individuals to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand introduced a project and exhibition that builds on the desire to find out by showing compelling examples of remodelling failures that young individuals can prevent by working and learning at one of the brand’s shops. Each of the exhibitions had a QR code for using straight for the numerous employment opportunities.

Considering your next original recruitment campaign method?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious business to approach candidates.

Whatever the role, from getting up the finest engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts are sure to strike their hearts and minds if you utilize your imagination!

One easy way to add sparkle to your next recruitment project while making it enjoyable and engaging for you and prospective candidates is to start with abilities tests. And, no, you don’t have to develop tests from scratch. Our test library is teeming with role-specific questions developed by the specialists.

Say farewell to inappropriate prospects and the hours squandered screening CVs. Create a complimentary Toggl Hire account today to see just how simple, enjoyable, and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and building marketing groups. She operates at Toggl Hire and blogs about how businesses can hire really fantastic people.