12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign idea can substantially enhance a brand’s attractiveness in the talent market. And the excellent news is that it does not constantly need a crazy budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment projects and shake up those dull, overused recruitment methods that typically begin with publishing on job boards (boring).

When your skill team begins creating original, appealing project concepts that connect into and enhance your general recruitment strategy, you’ll quickly find how to attract the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are all about developing enjoyable and appealing ways to bring in good prospects to your brand and make a larger effect on candidates.

Examples include recruitment through a dating app, utilizing a mysterious code to crack, hosting meet-ups, or enlisting the aid of an immersive virtual trip.

– You can establish imaginative ideas for your recruitment project by evaluating the problems your talent group has now, looking into how other business hook candidates, or brainstorming originalities with your group.

– Three examples of companies thinking outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 design car that interviews its own specialists, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After releasing your project, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent team can select from our library of over 150 test templates to enhance and automate your hiring procedure.

What is a creative recruitment project?

Recruiters or skill acquisition teams that use initial recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target market.

How do you know if your company is using imaginative concepts in your method?

Well, has the skill team been using the very same recruitment marketing technique for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same standard methods that everyone else uses, there’s no chance your brand name will stick out in the crowd.

When business interact with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more likely to bring in the qualified people they’re searching for. Now, here’s how your group can begin doing things in a different way.

How do business think about imaginative recruitment projects?

It’s not too complex. Let’s walk through the steps for producing effective, original recruitment marketing.

Step 1: Identify your group’s most significant blockers in getting top skill.

Step 2: Next, brainstorm concepts or strategies to get rid of those difficulties. Here are some suggestions:

– Get motivation from other companies currently believing out of package.
– Put yourself in the shoes of your target market and think of ways to communicate with them in a design and tone that will interest them, such as an animated video.
– Reach out to colleagues to gather ideas from a diverse group.
– Consider what your business values extremely in its existing employees.

Step 3: Bring all your concepts together and develop your recruitment campaign technique, including the channels you’ll use to release it, such as social media and your careers site.

Step 4: Review your project cost and guarantee you have the budget you need, or adjust your plan accordingly (keeping in the excellent stuff your target audience likes).

Step 5: Launch your project and hope your task advert and other campaign elements get widespread nationwide, worldwide, (or even viral!) attention.

Do we require to contract out customized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every aspect of an innovative task in-house. In that case, you may require to contract out particular elements to a company, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t appear like your nephew stole your cellphone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the fun things.

To help you win on this new course, we have actually pulled together some truly ingenious recruiting ideas listed below. Companies that developed some initial or inventive attention grabbers to draw in excellent prospects.

12 imaginative and inspiring recruiting campaign examples

Let’s face it, numerous companies need a recruitment procedure transformation. Especially if they wish to attract young, competent prospects (and the company’s company brand is as appealing to them as a 1970s film).

The following business (many of which you’ve most likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior staff for white-collar workplaces.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most original project idea was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the program’s season ending. It might not have actually included at any big worldwide marketing festival, but it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe occupations like the army is becoming more difficult.
Recruitment technique: Using pop-culture recommendations to bring in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct because it utilizes the concepts of great marketing or copywriting by interesting what’s essential to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely undervalued and is likewise experiencing a fast boost in need post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in people whose worths line up with the business’s purpose.
Tactics: Ad project across TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is typically very under-appreciated definitely requires some additional innovative juice. Home Instead chose to employ the services of an expert company for this campaign to refresh their brand name and hook precisely the best kind of individuals.

The agency developed exceptionally emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t assist however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a hard task.
Recruitment strategy: Using a major innovation pattern to sign up with the conversation and increase their awareness in the tech skill circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, referall.us this is a genuinely original project run by the Swedish furniture manufacturer IKEA. To attract talent that out of the box, they welcomed prospective candidates for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting out of work, underemployed, and ready-to-work candidates wanting to begin their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social networks, digital display screen advertisements, radio, and press protection.
These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has regained 6.9 million tasks because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes possible beginners conscious of the large variety of benefits available with a career in hospitality and uses testimonials from current employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to draw in 1,000 brand-new staff members over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has assisted them fulfill their Australian and global consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing hiring predispositions by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment method: Targeting a really particular talent section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s thinking out of the box. After discovering a remarkable market insight that “around 78% of British parents aged 45 and over desire to handle a brand-new obstacle once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the team scarcities with candidates who are over 45, whose kids have lastly flown the nest, and who are now trying to find a brand-new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a renowned worldwide motor program and developing the brand name as an emerging hub for automobile software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group included AI into the car’s pedestrian speech technology and car link system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an ingenious, gamified approach to engage passive prospects & providing a complimentary present.
Tactics: Skills test was marketed on social networks platforms

Our sis company, Toggl Track, wanted to work with an SEO manager and idea of a fun campaign that ‘d be a win-win situation for all. We created a skills test difficulty and promoted it throughout social media, using a complimentary tee shirt to applicants who achieved high ratings.

Reaching passive candidates while spreading the word about our brand to other talented employees worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s massive talent acquisition campaign was developed by Nexus and assisted provide the brand name a much-needed facelift (given that the merchant might not have actually been top of many prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to attain?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment strategy: Using a growing interest amongst youths in home remodelling and crafting an engaging value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents restoration fails recreated as artworks, out-of-home, web, and social networks content

Intending to recruit some 5,000 people in a year amidst extraordinary labor shortages, Lowe’s Canada was facing the monumental challenge of attracting more youthful employees. Partnering with a creative firm, the brand designed a recruitment campaign concentrating on chances for development and learning within its network.

They have also found that 88% of Gen Z students desire to work for employers who provide access to training and development opportunities.

Training is a concern for us, so we make sure to provide detailed training to everyone who joins our groups. Working in one of our stores is a great opportunity for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand introduced a project and exhibit that constructs on the desire to discover by revealing engaging examples of renovation failures that youths can avoid by working and learning at one of the brand name’s shops. Each of the displays had a QR code for using directly for the different employment opportunities.

Thinking of your next initial recruitment campaign technique?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious companies to approach prospects.

Whatever the role, from grabbing up the very best engineers to roping in the world’s greatest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you use your imagination!

One easy method to include shimmer to your next recruitment campaign while making it enjoyable and engaging for you and potential candidates is to begin with skills tests. And, no, you do not need to produce tests from scratch. Our test library is brimming with role-specific concerns established by the specialists.

Bid farewell to inappropriate prospects and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see simply how basic, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing teams. She works at Toggl Hire and blogs about how companies can hire actually fantastic individuals.