12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can considerably enhance a brand name’s attractiveness in the talent market. And fortunately is that it doesn’t always need a crazy spending plan!

Now is the time to inject some imagination and fun into your recruitment campaigns and shake up those dull, tired recruitment methods that generally start with publishing on task boards (boring).

When your talent team starts producing initial, appealing project ideas that tie into and reinforce your total recruitment method, you’ll quickly find how to bring in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing enjoyable and appealing ways to draw in excellent candidates to your brand and make a larger influence on applicants.

Examples include recruitment by means of a dating app, using a mysterious code to crack, hosting meet-ups, or enlisting the assistance of an immersive virtual tour.

– You can establish creative ideas for your recruitment project by evaluating the problems your skill team has now, researching how other business hook applicants, or conceptualizing originalities with your team.

– Three examples of organizations thinking outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model vehicle that interviews its own professionals, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test templates to streamline and automate your hiring process.

What is an innovative recruitment project?

Recruiters or skill acquisition teams that utilize original recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target market.

How do you know if your company is utilizing innovative concepts in your strategy?

Well, has the talent team been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same traditional methods that everyone else uses, there’s no method your brand will stick out in the crowd.

When business communicate with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to attract the qualified people they’re searching for. Now, here’s how your team can begin doing things differently.

How do business believe of creative recruitment campaigns?

It’s not too complicated. Let’s stroll through the steps for producing effective, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in obtaining top skill.

Step 2: Next, brainstorm concepts or methods to get rid of those difficulties. Here are some tips:

– Get motivation from other business already considering of the box.
– Put yourself in the shoes of your target market and consider methods to interact with them in a style and tone that will interest them, such as an animated video.
– Connect to associates to gather concepts from a diverse group.
– Consider what your company values extremely in its current staff members.

Step 3: Bring all your concepts together and create your recruitment project technique, consisting of the channels you’ll use to publish it, such as social media and your careers website.

Step 4: Review your campaign cost and guarantee you have the spending plan you require, or change your plan accordingly (keeping in the good things your target audience likes).

Step 5: Launch your project and hope your task advert and other campaign components get prevalent national, international, (or even viral!) attention.

Do we need to contract out specific components of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every aspect of an imaginative project in-house. In that case, you may need to outsource particular elements to a firm, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t appear like your nephew took your smart phone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, employment now for the fun things.

To assist you win on this new course, we have actually gathered some genuinely innovative recruiting concepts listed below. Companies that created some initial or inventive attention grabbers to draw in great prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, lots of companies need a recruitment process makeover. Especially if they wish to bring in young, competent prospects (and the company’s company brand name is as attracting them as a 1970s motion picture).

The following business (the majority of which you’ve most likely heard of) also required some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior personnel for white-collar workplaces.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referrals.
Their most original project idea was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran during the show’s season ending. It might not have included at any huge global marketing festival, however it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is ending up being more challenging.
Recruitment strategy: Using pop-culture recommendations to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is special since it utilizes the concepts of excellent advertising or copywriting by interesting what’s important to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently highly underestimated and is likewise experiencing a quick boost in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in individuals whose worths line up with the business’s function.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is normally exceptionally under-appreciated certainly needs some additional innovative juice. Home Instead chose to utilize the services of a professional agency for this campaign to refresh their brand name and employment hook precisely the ideal sort of individuals.

The firm developed incredibly emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital tasks was a hard task.
Recruitment method: Using a major innovation trend to sign up with the conversation and enhance their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely original project run by the Swedish furniture maker IKEA. To draw in skill that thinks out of package, they welcomed prospective candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor scarcities in hospitality post-Covid.
Recruitment method: Targeting out of work, employment underemployed, and ready-to-work prospects aiming to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital screen ads, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has actually regained 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes potential newcomers knowledgeable about the large selection of advantages readily available with a profession in hospitality and uses testimonials from current employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to bring in 1,000 new employees over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another imaginative recruitment campaign that the software business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road trip.

Their unique idea lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their ingenious thinking has helped them satisfy their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) initiative to help in reducing working with biases by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment strategy: Targeting a very particular talent segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s considering of package. After coming across an interesting market insight that “around 78% of British parents aged 45 and over want to take on a new obstacle once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this specific skill pool.

Filling the crew lacks with prospects who are over 45, whose kids have lastly flown the nest, and who are now looking for a brand-new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a prominent global motor program and developing the brand name as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team incorporated AI into the vehicle’s pedestrian speech innovation and cars and truck connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an ingenious, gamified approach to engage passive candidates & offering a totally free present.
Tactics: Skills test was marketed on social networks platforms

Our sibling business, Toggl Track, wanted to hire an SEO manager and thought of an enjoyable project that ‘d be a win-win scenario for all. We developed a skills test obstacle and promoted it across social media, using a complimentary tee shirt to applicants who accomplished high scores.

Reaching passive candidates while getting the word out about our brand to other gifted workers worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive employer brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous talent acquisition campaign was produced by Nexus and assisted provide the brand a much-needed facelift (considering that the retailer might not have been top of numerous candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to achieve?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment method: Taking advantage of a growing interest among young individuals in home renovation and crafting a compelling worth proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that provides restoration fails recreated as masterpieces, out-of-home, web, and social networks content

Intending to hire some 5,000 people in a year amidst remarkable labor lacks, Lowe’s Canada was dealing with the monumental difficulty of bring in younger employees. Partnering with an innovative company, the brand name developed a recruitment project focusing on opportunities for growth and learning within its network.

They have actually also discovered that 88% of Gen Z trainees want to work for companies who provide them access to training and growth opportunities.

Training is a concern for us, so we make sure to provide extensive training to everyone who joins our groups. Working in among our stores is a terrific opportunity for individuals to get understanding that will them all their lives.

Inspired by this insight, the brand launched a project and exhibition that builds on the desire to discover by revealing engaging examples of renovation failures that young people can avoid by working and finding out at one of the brand name’s shops. Each of the displays had a QR code for applying directly for the numerous employment opportunities.

Thinking of your next initial recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the role, from getting up the finest engineers to roping worldwide’s greatest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you use your imagination!

One simple way to include sparkle to your next recruitment campaign while making it enjoyable and engaging for you and potential applicants is to start with skills tests. And, no, you do not need to create tests from scratch. Our test library is teeming with role-specific questions developed by the specialists.

Bid farewell to unsuitable candidates and the hours squandered screening CVs. Create a free Toggl Hire account today to see simply how basic, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing groups. She works at Toggl Hire and discusses how services can hire truly fantastic individuals.