6 Brilliant Recruitment Marketing Campaigns

Candidates want to feel linked to your brand and sense that employers understand them as individuals. So how can companies stick out from the crowd? Employers should be proactive in their method to attracting candidates, and recruitment marketing is the option

Recruitment marketing is a fairly brand-new way to bring in prospects, both passive and active, to your company. It involves adopting the same principals and methods utilized by marketing to bring in candidates and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams include: list building, SEO, guerrilla marketing, social advertising, customised candidate journey and material production.

According to SHRM, companies that integrate recruitment marketing into their hiring method can generate three times more candidate leads than those who do not – leading a 100% higher close rate on candidates. Additionally, current research study by Allegis found that running a recruitment marketing campaign can save companies up to 40% on total skill costs. On top of these cost savings, recruitment marketing boosts employer brand and attracts an approximated 50% more qualified prospects.

It’s extraordinary to see how a deep understanding of your candidates can lead to projects that inspire them to do something about it. We have actually created a list of six of our recruitment projects that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the borders of standard job ads, and for lots of, job the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most skilled salespeople in business, Ogilvy, one of the worlds most prominent ad agency, ran a creative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in combination with their YouTube channel. Here they welcomed the possible prospects to film themselves selling a brick. The reward? A three month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic method of recruitment marketing campaigns.

They are a fantastic method to draw in enthusiastic candidates in addition to functioning as a preliminary screening test. Companies may ask prospects to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive approach to recruitment marketing is Google’s 2004 perplexing billboard. This marketing campaign was an excellent success for Google and made high praise online within mathematical and engineering forums – even before Google was referred to as the brains behind the operation.

The signboard, placed in Silicon Valley, presented an intricate mathematical formula to passers-by and challenged those who believed they were wise enough to resolve it. Once solved, the equation exposed a site URL (www.7427466391.com) that the solver must go to.

Those clever adequate to fix the billboard puzzle were offered one last puzzle as soon as on the website.

Successful prospects received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re thankful you’re here. One thing we found out while constructing Google is that it’s simpler to discover what you’re searching for if it comes looking for you. What we’re looking for are the finest engineers on the planet. And here you are.”

The signboard was an interesting method to draw in a few of the smartest minds to Google. Google organized this candidate pool into passionate ‘problem solvers’ – a highly well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the job of working with 100 staff members. To fill this high number of positions, they had to believe huge. IKEA’s outside the box thinking led to a great “inside the box” service.

IKEA decided to target those who they understood currently enjoyed IKEA by putting ‘profession guidelines’ inside the box of IKEA products for clients to discover upon opening their item. The instructions mirrored their well-known assembly instructions, advising clients on how to “assemble your future”.

The project was a huge success, and customers loved it. Thousands of customers applied, and IKEA worked with 280

employees who admired the IKEA brand name. The factor for the success of the project was not just down to its imagination but likewise since it spoke with IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the noise online and in-store. The shipment of this recruitment project effectively connected with candidates in a personalised method, job in their own homes simply as they’re focused on assembling their brand-new furnishings.

Volkswagen: A Hidden Message

When Volkswagen needed to employ gifted mechanics, they carefully thought about where this target market hung out so that they might interact their recruitment message efficiently.

Volkswagen chose on an apparent however uncommon positioning, the undercarriage of automobiles in requirement of repair work. Volkswagen purposefully distributed malfunctioning vehicles with the message hidden beneath to service centres across Germany in anticipation of bring in skilled workers.

Volkswagens campaign was a terrific success, and they employed numerous proficient mechanics while confirming themselves as an ingenious and enjoyable brand.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to bring in ambitious trainees to their company. They reached students by going to the one place guaranteed to have trainees around, schools at numerous Swiss universities.

McKinsey delivered pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out “We’re searching for trainees who aren’t pleased with simply any option. www.McKinsey.ch.”

The project’s objective was to pre-filter applicants by bring in those that aren’t satisfied with simply any option and are curious innovators. The pencil twisted the rules of marketing, job and job it’s easy message resonated with lots of, causing high-quality graduate works with at McKinsey.

Similar to this pencil, recruitment marketing campaigns do not have to be pricey, and companies can state a lot in just a simple declaration.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of companies doing recruitment marketing properly. Their professions page has 1.2 million likes, job and they publish content two times a day – in some cases more. They share content that potential employees can relate to and feel inspired by, such as specific workers achievements, days in the life of a staff member and general daily updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that possible employees can construct a real connection with the brand. They achieve this by allowing named staff members to answer any concerns on the careers page from the company profile. Marriot likewise uses a chat service to those aiming to discover more about life at the company and recommendations on how they can successfully obtain a position.

Marriotts method shows you don’t require remarkable out of package believing to connect with prospects. There are a myriad of ways your service can approach your recruitment campaign. Marriott’s method is simple, job and any company can imitate this approach and attain the same success. Have a designated location where you share insights on life at your company and most importantly, listen to potential prospects and respond to their concerns immediately and efficiently.

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Step 1: An excellent recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the best experience possible and you have time to focus on what matters, your individuals. Discover more about us here.