6 Brilliant Recruitment Marketing Campaigns

Candidates wish to feel linked to your brand name and sense that companies understand them as people. So how can employers stand apart from the crowd? Employers should be proactive in their approach to drawing in candidates, and recruitment marketing is the solution

Recruitment marketing is a reasonably new method to draw in prospects, both passive and active, to your business. It includes embracing the same principals and strategies utilized by marketing to bring in candidates and increase brand awareness. Some examples of marketing practises now being used by HR teams consist of: list building, SEO, guerrilla marketing, social advertising, personalised candidate journey and content production.

According to SHRM, companies that integrate recruitment marketing into their hiring strategy can create three times more candidate leads than those who do not – leading a 100% greater close rate on candidates. Additionally, recent research by Allegis discovered that running a recruitment marketing campaign can save business as much as 40% on total skill costs. On top of these savings, recruitment marketing boosts employer brand and draws in an estimated 50% more certified candidates.

It’s exceptional to see how a deep understanding of your candidates can lead to campaigns that inspire them to act. We have actually put together a list of 6 of our favourite innovative recruitment projects that you can take inspiration from for your next recruitment marketing campaign. These projects pushed the borders of conventional job advertisements, and for numerous, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and employ the most skilled salesmen in the organization, Ogilvy, among the worlds most prominent ad agency, ran an innovative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social media marketing in combination with their YouTube channel. Here they welcomed the prospective prospects to film themselves selling a brick. The prize? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard approach of recruitment marketing campaigns.

They are a terrific way to attract passionate applicants as well as acting as an initial screening test. Companies might ask candidates to fix puzzles, referall.us write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling billboard. This marketing campaign was an excellent success for Google and made high praise online within mathematical and engineering forums – even before Google was understood as the brains behind the operation.

The billboard, placed in Silicon Valley, provided a complex mathematical formula to passers-by and challenged those who believed they were clever adequate to resolve it. Once fixed, the formula exposed a site URL (www.7427466391.com) that the solver must visit.

Those smart adequate to solve the signboard puzzle were given one last puzzle as soon as on the site.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You’ve made it to Google Labs, and we’re delighted you’re here. One thing we discovered while constructing Google is that it’s much easier to discover what you’re looking for if it comes looking for you. What we’re searching for are the best engineers in the world. And here you are.”

The billboard was an appealing method to draw in some of the smartest minds to Google. Google organized this candidate pool into passionate ‘issue solvers’ – a highly renowned skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the task of hiring 100 workers. To fill this high variety of positions, they needed to think big. IKEA’s outside package thinking led to a great “inside the box” solution.

IKEA decided to target those who they understood already enjoyed IKEA by putting ‘profession instructions’ inside package of IKEA products for customers to discover upon opening their item. The guidelines mirrored their popular assembly instructions, instructing customers on how to “assemble your future”.

The campaign was a big success, and consumers loved it. Thousands of consumers applied, and IKEA worked with 280

staff members who admired the IKEA brand. The reason for the success of the campaign was not simply down to its imagination but likewise due to the fact that it spoke with IKEA’s existing brand ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment project successfully gotten in touch with prospects in a personalised method, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Hidden Message

When Volkswagen had to hire gifted mechanics, they thoroughly thought about where this target audience hung out so that they might interact their recruitment message successfully.

Volkswagen picked an obvious however unusual placement, the undercarriage of cars in requirement of repair work. Volkswagen intentionally distributed malfunctioning cars with the message concealed below to service centres throughout Germany in anticipation of attracting skilled employees.

Volkswagens campaign was a fantastic success, and they hired various proficient mechanics while validating themselves as an ingenious and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to bring in ambitious trainees to their business. They reached trainees by going to the one place guaranteed to have trainees around, campuses at a number of Swiss universities.

McKinsey provided pencils with comically lengthened erasers. Printed on the side of the pencil was a message that checked out “We’re trying to find trainees who aren’t pleased with simply any service. www.McKinsey.ch.”

The campaign’s aim was to pre-filter applicants by attracting those that aren’t pleased with simply any option and wonder innovators. The pencil twisted the rules of advertising, and it’s simple message resonated with many, causing top quality graduate hires at McKinsey.

Much like this pencil, recruitment marketing projects don’t need to be costly, and business can state a lot in only a simple statement.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing the best way. Their careers page has 1.2 million likes, and they publish content twice a day – in some cases more. They share material that prospective employees can relate to and feel inspired by, such as specific workers accomplishments, days in the life of an and basic day to day updates from throughout the Marriott network.

Marriott wants to communicate a sense of personalisation with their careers page so that potential staff members can build a real connection with the brand. They attain this by enabling called employees to respond to any concerns on the careers page from the business profile. Marriot likewise offers a chat service to those seeking to find out more about life at the business and advice on how they can successfully look for a position.

Marriotts technique shows you do not need extraordinary out of the box believing to get in touch with candidates. There are a myriad of methods your company can approach your recruitment campaign. Marriott’s technique is simple, and any business can replicate this approach and accomplish the same success. Have a designated location where you share insights on life at your business and most importantly, listen to prospective candidates and react to their questions quickly and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the best experience possible and you have time to focus on what matters, your individuals. Find out more about us here.